Yankee Candle Launches New Scent Marketing Division
Scent Systems by Yankee Candle™ delivers precision scents to match customer’s brand promise
SOUTH DEERFIELD, Mass., June 9, 2015 -- The Yankee Candle Company, Inc., the world's largest manufacturer of premium scented candles, announced the launch of a new commercial scent division, Scent Systems by Yankee Candle™. This division provides first to market, intelligent scent delivery systems that deliver consistent, precise fragrance impressions for commercial environments.
“Many businesses are embracing scent as an integral part of their brand communications.” said Hope Margala, CEO, The Yankee Candle Company, Inc. “Pairing the fragrance expertise of Yankee Candle and global resources of our parent Jarden Corporation, with our new proprietary Scentelligent™ technology, we intend to meet the scent marketing needs of customers across the globe.”
To deliver the right fragrance impressions every time, Scent Systems by Yankee Candle™ uses proprietary Scentelligent™ technology. Customers are able to connect with the system through a Smartphone or other hand held mobile device which allows for the monitoring of product levels to ensure “never out” and finely tuning scent concentration levels. Scent Systems by Yankee Candle™ will offer a range of commercial delivery solutions and customers will have access to the vast Yankee Candle® fragrance library. Custom fragrances to match distinct brand personalities are also available.
Thomas A. Conroy, commercial scent industry veteran, is leading the division. “Tom’s deep knowledge and understanding of scent marketing and his proven experience launching new businesses make him a perfect match to lead this new division; we’re delighted he’s joined us to revolutionize the scent marketing industry,” said Margala.
About The Yankee Candle Company
The Yankee Candle Company, Inc. is a leading designer, manufacturer, wholesaler and retailer of premium scented candles. Yankee Candle has over a 40-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The company is a wholly owned subsidiary of Jarden Corporation and sells its products through a North American wholesale customer network of approximately 35,000 store locations, a growing base of more than 500 Company owned and operated retail stores, direct mail catalogs, and its Internet website www.yankeecandle.com. Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network.
About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, Millefiori®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex® and Yankee Candle®; Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, Dalbello®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Shakespeare®, Squadra®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; and Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rainbow®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®. Headquartered in Florida, Jarden ranks #356 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit www.jarden.com.